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Getting the highest possible price is
the goal I set for myself with every listing I take.
I pride myself on having the highest comparable sales in a large number of neighborhoods.
This is usually the result of terrific teamwork between the agent and the seller.
We have to expose your property to the largest possible market (getting the buyer
into the home), and you have to show the property at its best (making him want
to buy it). Remember, in Columbia many sales are new homes. This means that you
are competing against model homes which have been professionally decorated, so
the more you can make yours look this way the faster it will sell.
First impressions are critical. We can
spend thousands of dollars in advertising, but if the buyer's
initial reaction to the home is negative we're back to square
one. I will personally go through your home with you to determine
the most effective ways of presenting it, but in the meantime
these are some tips that can yield big results.
To start, pretend you are the buyer. Go outside and sit in your car. Then get
out and come up the front walk slowly. Really look at your home. Have a paper
and pen handy. Make a list of all the things you would want fixed if you were
buying the home right now. Chances are these are the same items your buyer will
want you to fix.
Curb Appeal
This is the buyers first glimpse of your home and it had better be a good one!
Keep lawn and bushes mowed and well-manicured. Plant flowers in the front yard
to add color and warmth. Touch up any peeling paint and wash down front doors
or varnish if necessary. Check stucco around home for repairs needed, replace
missing roof shingles or tiles. Wash all windows and keep walkways and driveways
swept at all times. All garden tools, hoses, toys and clutter should be cleared
away and yard furniture neatly arranged. Check to make sure the doorbell and
outside lights are working properly. Park vehicles so they are not obstructing
the front of the house. They should either be inside the garage or across the
street.
Front Entry Hall
The impression the buyer takes from this area will stay him through the rest
of your home. A sour smell or dark "feel" to the home in the front
entry will make him think the whole house is that way, no matter how bright and
sunny the rest of the home may be. Make sure you have a light pleasant
odor to greet guests at the door, vanilla or cinnamon is usually the best. There
are wonderful scented candles on the market today that can put a subtle "feel
good" scent into the air at very low cost. Keep all the lights turned on
and blinds or curtains open to create that sunny model home look. You may run
up your utility bills a little, but the results are worth it.
Kitchen
This is often the most important room in the house. Start by eliminating "refrigerator
art," any magnets, pictures or drawings on the refrigerator. Clear
counters of all but the most basic appliances. Check faucets for leaks and re-grout
or re-caulk tile as needed. Often kitchen cabinets show water damage from splashing,
a coat a varnish can work wonders here.
Bathrooms
Make them sparkle is our best advice here. Remove any mildew stains and re-grout
and re-caulk tile as necessary. Hang bright fresh towels and remove any stains
from sinks or toilets.
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Create Space
This applies to both closets and furniture placement. Furniture
should never impede traffic flow from one area to the next. Rearranging
and removing excess furniture can create a whole new mood.
Closets should be cleaned out
so that clothes hang freely. Piles of anything are bad, so box it up and
store it while your home is being shown.
Floors
Carpets should be freshly cleaned and tile or wood floors polished before
showing. If carpets are badly worn in traffic areas or are heavily stained
or if there
is a strong pet or smoke odor it may be advisable to consider replacing them
prior to showing. Sometimes a "carpet allowance" in the listing will
compensate in this area, but most buyers see only what is there rather than
what can be done. Again I will be glad to advise you based on our experience
for your particular situation, and I do have access to flooring contractors
who offer substantial discounts to our clients!
Painting
One of the least expensive and most effective forms of upgrading
your home is a fresh coat of paint. Sometimes just a touch-up
will do. Again, I will
be glad to go through your home room by room with helpful suggestions.
Lighting
Nothing makes more of a good impression than a light cheery home. Always make
sure all the lights are turned on and the blinds and curtains are open. Model
homes use high wattage light bulbs - if you have any particularly "dark" rooms
try using a higher wattage to lighten them up. Avoid leaving bedroom or bathroom
doors closed, it makes the house feel boxy and un-welcoming. Soft music playing
in the background is always a winner too.
Pets
As much as we love animals I suggest you try to keep them out of the way of
prospective buyers. Some people are quite allergic to different types of animals
and others are genuinely frightened of even the most friendly small dog.
Be Invisible
When the buyer comes to your door be friendly and welcoming and then
disappear! No matter how well you know your home a good real estate agent can
usually show it effectively. But your presence may keep a buyer from feeling
comfortable enough to really check it out as much as they would if you weren't
there. And statistics show that the longer a buyer stays in a home the more
likely he is to buy it! So a showing is a great time to take the dog for a
walk or run that small errand to the grocery store. If for some reason you
must remain home try and go out in the backyard so that the buyer can have
some privacy indoors.
Never Apologize
No matter what your home looks like or what its shortcomings may be, always
act as if it is the greatest place to live in the world! A laughing happy seller
is contagious. Your positive attitude will inspire a positive attitude in the
buyer!
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